CHApter 31

THE PURPOSE
BEHIND THE WORK

What makes Jeff Todd feel that his work matters when he prepares for another day of training?

By Jeff Todd | Smart Dogs Training Academy

When I wake up in the morning and think about the dogs I’ll be working with that day, I genuinely feel that I’m going to make a difference in somebody’s life. And most importantly, I feel like I’m helping the dog.
After personally training well over 20,000 dogs throughout my career, one thing I’ve learned is that a dog’s behavior often determines whether that dog gets to remain in its home. People may love their dogs tremendously, but when a dog becomes destructive, aggressive, reactive, difficult to control, or simply too much for a family to handle, that relationship can become strained. Sometimes, the owner begins considering giving the dog away or surrendering it to a shelter.
That’s what motivates me.
I wake up thinking about the dogs I’m going to work with and asking myself: What does this particular dog need help with? What is driving its behavior? And what can I do to help make this dog more stable, manageable, and enjoyable to live with?
Every dog is different, and I never assume that the same approach will work for every dog. Some dogs need confidence. Some need structure and clearer communication. Some need help managing their reactions to people or other dogs. Others simply need to learn the fundamentals of obedience and how to function successfully in a household.
My job is to figure out what that individual dog needs and find the right way to help it succeed.
It’s Not Just About Training the Dog
The other part of my job is working with the owner, and that’s where things can get interesting!
I’ve learned that being a good dog trainer isn’t just about knowing how to train dogs. You also have to know how to communicate with people.
When I meet an owner, I’m thinking about how best to get my point across. Do I need to be direct? Would a little humor help? Should I demonstrate the technique rather than simply explain it? Does this person need encouragement, or do they need me to be very clear about what they’re doing that isn’t helping the situation?
It really depends on the person.
Some people understand something immediately when they see it demonstrated. Others need to practice it themselves with me coaching them. And sometimes, I have to explain the same thing a few different ways before it finally clicks.
That’s part of the job.
I can train a dog, but if the owner doesn’t understand what I’ve done or how to maintain it, we haven’t accomplished everything I set out to do.
At Smart Dogs, we’re not just trying to change a dog’s behavior. We’re trying to change the way the owner communicates with that dog.
Both sides matter. The dog needs to learn, but the owner does, too.
Sometimes, the Smallest Changes Make the Biggest Difference
One of the most rewarding things about this profession is that you don’t always need a dramatic transformation to make a meaningful difference.
Sometimes it’s helping an owner finally get their dog to walk calmly on a leash.
Sometimes it’s helping a family regain control of a chaotic household.
Sometimes it’s teaching a child how to handle the family dog and watching that child’s confidence grow.
And sometimes it’s helping an owner understand why their dog behaves a certain way and showing them that the situation isn’t hopeless.
Those changes can have a tremendous impact on everyday life.
A dog that becomes easier to manage is more likely to remain a valued member of the family. An owner who understands how to communicate with their dog is less likely to feel frustrated and overwhelmed. And a household that was once filled with tension can become a place where people actually enjoy their dogs again.
That’s what makes the work meaningful to me.
Every Day Is an Opportunity to Make a Difference
After all these years, I still enjoy the challenge of figuring out a dog.
I don’t walk into every situation assuming I already have all the answers. My experience gives me a broad reference point, but I still have to evaluate the dog in front of me, understand what’s happening, and determine what approach is most likely to work.
Sometimes it takes patience. Sometimes it takes trial and error. Sometimes it means changing my approach entirely.
I’ve always believed that time is a friend and that you have to be willing to find what motivates each individual dog.
And when that dog finally starts to understand what you’re asking, begins to focus, and willingly responds, it’s incredibly rewarding.
But the real victory is when the owner learns to get that same response.
That’s when the training begins to become part of their everyday life.
Why Smart Dogs Matters to Me
Ultimately, that’s why Smart Dogs is more than just a business to me.
It’s an opportunity to use everything I’ve learned throughout my career to help dogs and the people who love them.
I want to help prevent behavioral problems when possible, address them when they develop, and give owners the knowledge and confidence they need to build better relationships with their dogs.
I know that training can’t solve every problem or guarantee that every dog will be a perfect companion. But I also know that the right approach, consistent training, and better communication can make an enormous difference.
And sometimes, that difference determines whether a family can continue living happily with a dog they love.
When I think about that, I know my work matters.
I don’t wake up simply thinking about how many dogs I can train that day. I wake up thinking about how I can help each dog become a better version of itself and how I can help each owner become more confident and capable.
That’s what drives me as Jeff Todd, and that’s what I want Smart Dogs to represent.
Because at the end of the day, I believe a trained dog is a happy dog. Training creates communication, builds good habits, and gives dogs and their owners a better chance of enjoying life together.
If I can help a dog stay in a loving home, help a family find peace in their household, or help an owner discover how rewarding life with a well-trained dog can be, then I’ve accomplished something that matters.
And that’s a pretty good reason to get up and go to work every morning.

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