CHApter 29

Why I Still
Do This

What Keeps You Doing This After All These Years

By Jeff Todd | Smart Dogs Training Academy

Honestly, I still love it.

After all these years, after personally training well over 20,000 dogs, working with virtually every breed and temperament, traveling around the world with dogs, and dealing with everything from basic obedience to serious behavioral problems, I still get excited when I meet a new dog.

I’m Jeff Todd, and dog training has been such a big part of my life that some of my clients’ kids have even started calling me “Uncle Jeff.” I take that as a pretty special compliment.

Because every dog is different.


I never really know what I’m going to walk into.

And that’s part of what keeps it interesting.

Every Dog Is a New Puzzle

I’ve learned a lot over the years, but I don’t believe I’ve ever reached the point where I can look at a dog and say, “I’ve seen everything.”

There is always another personality.

Another challenge.

Another dog that doesn’t respond the way you expected.

Another owner who needs help understanding what’s happening.

And I enjoy figuring it out.


Sometimes the challenge is finding the right motivator.

Sometimes it’s earning a dog’s trust.

Sometimes it’s overcoming years of bad habits.

Sometimes it’s teaching an owner how to communicate differently.

And sometimes it simply takes time.


Time is a friend.

I’ve learned not to rush the process when a dog needs time to figure things out.

I Still Get a Kick Out of the Breakthrough

One of my favorite moments is when a dog suddenly gets it.

Maybe I’ve been working with a dog that has been distracted, resistant, fearful, or simply hasn’t understood what I’m asking.

Then something clicks.

The dog focuses.

It responds.

It looks at me.

And you can almost see the light come on.

Those moments never get old.

Neither does seeing an owner experience that same breakthrough.

When an owner goes from:

“I don’t know what to do with this dog.”


to:

“Wow. I can actually communicate with him.”

That’s incredibly rewarding.


And that’s really what Smart Dogs is about.

Not just teaching dogs commands, but helping people understand how to communicate with the dog they love.

I Like Solving Problems

I’ve always been drawn to the problem-solving side of dog training.

Anybody can teach a dog that already wants to work to sit.


The more interesting question is:

What do you do when the dog doesn’t want to?

What if the dog is afraid?

What if it’s reactive?

What if it doesn’t trust you?

What if food doesn’t motivate it?

What if the owner has accidentally reinforced the wrong behavior for years?

That’s where experience matters.


I enjoy figuring out what makes each individual dog tick.

Every dog has something that motivates it.

You just have to be willing to find it.


The People Keep Me Going, Too

As much as I love dogs, the people are a huge part of why I continue doing this.

I’ve seen dog training change families.

I’ve seen households go from chaos to calm.

I’ve seen children develop confidence because they learned how to handle their dogs.

I’ve helped owners who were frustrated and considering giving up on their dogs discover that there was another option.

I’ve seen people who couldn’t walk their dogs safely suddenly be able to enjoy taking them out.

Those aren’t just dog-training victories.


They’re life victories.

When somebody tells me, “You changed our life,” that’s difficult to walk away from.

And when a client who I’ve worked with for years starts calling me “Uncle Jeff,” it reminds me that the relationships I’ve built through Smart Dogs go far beyond a training session.


I Also Know There’s Still More I Can Give

I grew up without a silver spoon in my mouth.

I learned early that if I wanted something, I was going to have to work for it.

Dogs gave me opportunities to travel, experience different cultures, meet people I never would have otherwise met, and build a career that I could have never imagined when I was younger.


I’ve filled three passports traveling around the world, and dogs were a big part of that journey.

I’ve worked with police-dog trainers in Europe, competed in working-dog sports, worked with protection dogs, imported and sold trained dogs internationally, and participated in demonstrations as far away as Abu Dhabi.

I’ve been fortunate.


And I don’t take that for granted.

So now I feel a responsibility to give something back.

That’s part of why Smart Dogs Academy has become important to me.

I don’t just want to train another dog.


I want to take everything I’ve learned over decades and teach people how to understand their dogs better.

I Still Believe Training Matters

There are so many dogs that end up in shelters because people simply don’t know how to manage them.

Some are surrendered because they’re destructive.

Some because they’re aggressive or reactive.

Some because they’re impossible to live with.

And sometimes those problems could have been prevented—or at least dramatically improved—with the right training, structure, communication, and leadership.


That bothers me.

Because I believe many of those dogs are capable of being better dogs.

And many of those owners are capable of being better owners.

They just need someone to show them how.

There’s Always Another Dog

After all these years, I still walk into a training session wondering:

“What is this dog going to teach me?”

Because that’s the funny thing about dog training.

I’ve taught thousands of dogs, but the dogs have taught me just as much.

They’ve taught me patience.

They’ve taught me observation.

They’ve taught me that every dog is different.

They’ve taught me that sometimes you have to slow down.

They’ve taught me that trust can’t be forced.


And they’ve taught me that when you find the right way to communicate with a dog, amazing things can happen.

So what keeps me doing this?

The dogs. The people. The challenge. The breakthroughs. And the fact that I still genuinely believe I can help.

I’m Jeff Todd, and after decades in this business, I still get a tremendous amount of satisfaction from helping people communicate with and enjoy their dogs.

That’s what Smart Dogs means to me.

And that’s why, to this day, I still love what I do.

A trained dog is a happy dog.

And helping people discover just how enjoyable life with a well-trained dog can be is what keeps me going.

Scroll to Top